Vietnam’s homegrown web browser, Coc Coc, reached a significant milestone with nearly 10 billion website visits, highlighting its growing influence in the country’s digital ecosystem. User data and analysis throughout last year provide valuable insights into the online habits and preferences of Vietnamese internet users.
Coc Coc’s traffic analysis revealed a clear dominance of social media and video/music streaming in users’ online activities. Social media accounted for 27.4% of the total traffic, marking it as the most significant category in terms of user engagement. This reflects the global trend of social media platforms playing an increasingly prominent role in people’s daily lives.
Video and music streaming followed closely, contributing to 23% of overall traffic. This surge in content consumption on streaming platforms aligns with the growing popularity of digital entertainment, particularly among younger audiences in Vietnam.
Work-related browsing, a category that traditionally sees strong engagement, represented 15.4% of Coc Coc’s total traffic. This figure suggests that while personal interests and entertainment take priority for many users, work-related browsing remains an essential part of daily internet usage, especially as remote work and digital workplaces continue to shape the future of employment.
News consumption remains a vital activity for Coc Coc users, with a total of 2.6 billion visits to news websites throughout the year. The integration of the News Feed feature into Coc Coc’s new tab page has played a significant role in this engagement. This feature contributed 335.8 million visits, accounting for 12.9% of the browser’s total traffic, and reflects the continued interest in staying informed about both local and global events.
As the digital landscape evolves, the role of news aggregators and personalised feeds has become crucial in driving traffic to news websites. The popularity of Coc Coc’s News Feed suggests that users value easy access to breaking news and curated content directly within their browsing experience.
When it comes to search trends, users’ focus on high-demand products dominated the year’s activity. These devices reflect a growing interest in cutting-edge technology, particularly in smartphones and laptops, which continue to play a central role in everyday life. The search for applications and software revealed a growing interest in creative and social platforms.
The most searched applications reflected a shift toward digital creativity and social media content creation. The rise of these platforms aligns with global trends in digital creativity, where users increasingly seek tools for content creation, design, and social engagement.
A significant shift in Vietnam’s digital landscape in 2024 was the surge in searches related to cybersecurity and online verification. Searches for biometric authentication rose by an astounding 957% compared to the previous year, reflecting growing concerns over data security and identity protection in the digital age.
As cybersecurity becomes an increasingly vital concern for both individuals and businesses, this surge in interest demonstrates a heightened awareness of security protocols and the need for more robust digital verification systems.
Additionally, searches on social media verification, a key issue in ensuring the credibility of online content, rose by 72%. These trends reflect the ongoing importance of regulatory frameworks in managing the digital ecosystem, especially as misinformation and privacy concerns continue to dominate the global discourse.
In the technology category, there was a clear rise in interest in online learning platforms. This shift underscores the growing importance of digital education tools in Vietnam, especially as the country continues to invest in improving its educational infrastructure and digital literacy.
Coc Coc’s 2024 performance highlights Vietnam’s shifting digital landscape, with a growing focus on social media, entertainment, news, and technology. Key trends include product searches, creative apps, government regulations, and rising cybersecurity concerns, offering insights into the country’s evolving internet culture.
© 2012 – 2025 OpenGov Asia – CIO Network Pte Ltd.
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