Founded | 2022
Headquarters | Florida
Products | Health and Wellness
Top Executive | Ben Glinsky, CEO
Ben Glinsky was done with direct sales. After two decades of success at every level of leadership, he was frustrated enough with what he saw in the industry that he was done.
“After having built, owned and run some of the most successful network marketing companies over the last 20 years, I completely walked away in 2019,” he shared.
Studying the statistics of what was happening in the industry, Ben saw two fundamental problems: only a small percentage of the field was making real money, and customers weren’t staying on the product long enough to attain any benefit because of the cost.
“My good friend and business partner Nauder Khazan and I have had this idea of a ‘Costco model’ for network marketing for about 7 years,” he explained. “What if we could bring people high quality products for a few dollars above cost and do a membership model like Costco, so people could get healthy; stay healthy; and do it in an affordable way.”
Together, they studied economic trends from both inside and outside the industry, watching consumer trends continually shift toward affordability and value and away from expensive, overpriced products. They noted public companies within the industry losing volume due to these trends, and not adapting to what the consumer was doing— shopping for VALUE.
Teaming up with Nauder, along with wellness superstars husband/wife team Dr. Ryan and Lisa Goodkin, Ben launched LiveGood in 2022.
With a Doctorate in Pharmacology and an undergraduate degree in Science and Nutrition, Dr. Ryan formulates all of the LiveGood line of nutritional supplements that includes multivitamins, superfood and protein powders as well as amino acid and anti-inflammatory products. LiveGood also offers a weight management coffee, essential oils, skincare products and CBD oils.
Just like Ben and Nauder’s original dream, LiveGood’s membership model is like a wholesale club. Members join at a very low monthly or yearly price to access the complete catalog of LiveGood products at significant member discounts. If they choose, members can become affiliates for $40 and take advantage of the company’s compensation plan as well. But, just like LiveGood has upended the traditional direct sales model for selling products, there are significant differences in LiveGood’s affiliate plan as well.
As Ben explained, “At LiveGood, we focus on the end consumers,” he said. “That’s why, while most companies see only a small percentage of people making money, at LiveGood, over 30 percent of our affiliates are in profit—and many more than that if you count how much people are saving on our amazing products. Additionally, we allow our affiliates to work other home businesses. When a large percentage of people in network marketing are making no money, it’s not fair to not allow them to do so elsewhere. That’s why we have a lot of affiliates who are also involved in other programs who are buying their products from LiveGood and telling their friends to do the same, even if it’s not their main focus. It just makes sense. If you can get high quality products at LiveGood at low prices, why would you buy them anywhere else?”
With over one million members accessing high quality, affordable products and hundreds of thousands of affiliates sharing, the LiveGood team is proving that when you align with trends and provide significant value, people want to be a part of it.
“We’re doing something right, something that no other company is doing,” Ben shared. “We believe that everybody needs LiveGood. We offer high quality products at low prices, all backed by our 90-day empty bottle money back guarantee. The world is as unhealthy as it’s ever been. If you’re tired of not being at your best level of health, it’s time for LiveGood!”
From the May 2024 issue of Direct Selling News magazine.
Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.
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