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With no race in Southern California for 2025, what plans does NASCAR have to get back to the vital TV market? The Fontana short track remains years away if it will ever be built. So, what can be done in the meantime?
NASCAR remains interested in the Southern California market. It has to. That area is too important to ignore as a major sports series. The Busch Light Clash at the Coliseum was temporarily the fix.
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In 2025, the Chicago Street Race will finish its third event of a three-year deal. If that isn’t extended, could the Cup Series go somewhere in California? Like San Diego?
NASCAR COO Steve O’Donnell told Adam Stern of Sports Business Journal the sport has, “a number of folks who are interested at looking at NASCAR from a street race [perspective]. … “We are certainly interested in California and the Southern California market, and that will continue to be a focus for us, but nothing to confirm at this point.”
So, that’s a yes, but a no. I’m sure NASCAR would LOVE to have a race in San Diego. The logistics of making it happen are much different. While the Chicago Street Race has grown on locals, there have been criticisms.
Should the Cup Series have a street race elsewhere, those same criticisms would likely arise. Shutting down streets and roads has consequences, even if temporary.
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The Chicago Street Race is a unique event in NASCAR. Street racing is something that has only ever been done in sports car racing and open-wheel such as F1 and IndyCar. To put stock cars on the streets of Chicago is a big deal.
Speaking with Adam Stern of Sports Business Journal, O’Donnell highlighted the positive parts of the race. However, challenges remain.
“For us, we’re just looking at 2025. It’ll be the third year of a three-year run and each year we’ve wanted to build upon the momentum that we have,” O’Donnell told Stern. “We’ve learned things each and every year – it’s our first street race, a lot of learnings came from that. A lot of weather challenges as well. … We’ve made some tweaks to the event format and continuing to evolve that as well, so we’ll get through the event, see where things are, but concentrating on 2025 and making that event as successful as it can be.”
That doesn’t sound confident for a continued event in Chicago. But that was never the goal. NASCAR wanted to show that it could host a street race first. Now they can take that concept pretty much anywhere that will have them.
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