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The intersection of athletic excellence and spiritual growth has become a driving force for change in professional sports. As elite athletes embrace holistic approaches to their performance and well-being, the ‘soft life’ movement has gained significant traction, challenging long-held beliefs about achievement, rest, and personal fulfillment. This new wave of thinking prioritizes not only physical success but also mental health, emotional balance, and spiritual alignment.
Modern athletes are transforming their approach to success by integrating spiritual practices into their daily routines. Beyond physical strength and competitive drive, practices such as meditation, mindfulness, and visualization now play a central role in athletes’ lives. This shift emphasizes the importance of mental wellness and balance between ambition and inner peace, promoting self-awareness, emotional clarity, and a deeper connection with their authentic selves.
The soft life movement represents a shift in cultural values, emphasizing peace, self-care, and emotional fulfillment over constant hustle. In sports, this movement challenges the traditional belief that success can only be achieved through relentless work and stress. Athletes are rejecting toxic hustle culture in favor of gentle productivity, where success is measured by quality, intentional progress, and personal satisfaction rather than constant output.
Athletes are increasingly recognizing spiritual growth and self-love as essential to their overall well-being and performance. Through practices like mindfulness, self-reflection, and embracing self-acceptance, athletes foster better mental health, reduced performance anxiety, and quicker recovery. Self-love enhances confidence, resilience, and emotional regulation, allowing athletes to maintain focus, perform under pressure, and achieve a more balanced life both on and off the field.
Integrating spiritual practices has profound effects on athletic performance. Athletes report improved focus, concentration, and decision-making abilities, as well as better stress management. By cultivating emotional balance through mindfulness and other practices, athletes can stay calm and composed in high-pressure situations, leading to more effective performances.
This new perspective on success is influencing the broader cultural narrative in sports. Athletes embracing the soft life movement are challenging traditional success definitions, proving that mental health and personal fulfillment are integral to true success. This shift is inspiring younger generations, breaking cultural barriers, and leading to the creation of mentorship programs and community wellness initiatives that prioritize mental well-being alongside physical training.
The integration of spiritual growth into athletic training is shaping a new era in professional sports. Moving forward, we can expect a continued fusion of spiritual practices with performance science, creating more holistic training regimens. Technology will play a significant role, supporting mindfulness, self-care, and mental wellness. Success will be increasingly defined by long-term well-being rather than short-term achievements, leading to more sustainable careers and the development of well-rounded athletes.
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By Hamish Cole
Topic:Heatwaves
Large parts of outback NSW are expected to have record-breaking temperatures on Monday.  (ABC Broken Hill: Bill Ormonde)
Ivanhoe and Wilcannia are expected to reach 48 degrees Celsius on Monday, which would set December records and possibly all-time highs for the towns. 
Large parts of western NSW are predicted to reach the low-to-mid 40s as a heatwave moves across the state. 
A cold front is expected to hit NSW later in the week, bringing cooler temperatures.  
Towns in southern and western New South Wales are set to experience record-breaking temperatures on Monday as large parts of the country swelter through a heatwave.
Wilcannia and Ivanhoe are expected to reach 47 degrees Celsius, well exceeding long-standing records for December.
Ivanhoe's previous year-round record, in 24 years of record keeping, is 47.
In the Riverina, Hay is tipped to reach 46 degrees, just below its all-time peak, while the town of Yanco will hit 45, surpassing its previous December maximum.
Elsewhere in the region, Griffith is forecast to equal its December record with 45 degrees, while Wagga Wagga and Deniliquin will come close to the month's previous highest temperature.
Temperatures will reach the mid-40 degrees Celsius mark in some outback towns on Monday.  (Supplied: Meg Priest)
Bureau of Meteorology meteorologist Edward Medlock said large parts of the state's west would see low to severe heatwave conditions.
Don't take heatwaves lightly. Just like cyclones, flooding, bushfires and severe storms, heatwaves are hazards and they can kill you.
"We are looking at temperatures in the west being in those low-to-mid 40s. As soon as you get away from the coast it jumps right up," he said.
An extreme heatwave warning is in place for parts of the Northern Territory and western Queensland, while severe conditions will stretch from Darwin to the north-west of New South Wales. 
Almost all of NSW is under at least a low-intensity heatwave warning. 
In Sydney, Penrith and Richmond are forecast to hit 39 while Camden is tipped to hit 37.
A cold front is expected later in the week, but Mr Medlock said the system was currently driving the high temperatures.
Temperatures are expected to reach almost 40 degrees Celsius in Western Sydney.  (ABC News: Berge Breiland)
The bureau is warning people to take care during the hot conditions.
"It is really important to look out for those with heat-related illnesses, the elderly and very young children," Mr Medlock said.
Currently, no schools have been closed for today despite the conditions. 
A high fire danger rating is in place for Riverina, Central West Plains, North Western region, Northern Slopes and Upper Hunter.
According to Western NSW Local Land Services district vet Scott Parry, while producers are used to dealing with hot conditions, it is important they take care with their livestock.
"Avoid handling livestock if you can, particularly really susceptible age groups like really young animals, heavily pregnant," Mr Parry said.
"If you can't avoid it, handle them first thing in the morning or later in the evening when it is cooler."
Producers are being warned to keep livestock in shaded paddocks and stock up on water.  (ABC News: Jarrod Lucas)
Mr Parry said while the risk of heat stroke or heat-related losses was low in livestock, it was vital farmers took care of pets and working dogs in particular.
"Just be really conscious of water in your working dogs. Let them jump into troughs and cool down when working them," he said.
"They are probably particularly sensitive to getting overheated."
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Is there a better feeling than smelling your morning coffee and taking the first sip? The essence of dark roasted arabica beans would travel to every sensory nerve in the brain refreshing you and getting you ready to hit the day. This is the very reason why coffee is one of the most popular beverages consumed by all age groups across the world.
Loved for its unique and distinct flavor, MLM companies made use of the opportunity to curate coffee products under their label with their versions of additions and customizations. Given that the global coffee industry is valued at $80 billion annually, MLM companies are focusing on the coffee sector to explore the best out of it.
Below is the list of top coffee MLM companies that are ruling the domain with their products and innovations.
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Source – businessforhome.org
Data updated in June 2024
*The above list is subject to market changes and modifications.
Get a clear insight into the revenue and growth strategies of the top 100 MLM companies and their success saga.
CEO: Lim Siow Jin
Country: USA
Founding Year: 1993
Annual Revenue 2023: $902 million
CEO: Lim Siow Jin
Country: USA
Founding Year: 1993
Annual Revenue 2023: $902 million
One of the oldest direct selling businesses, DXN Global was founded in the year 1993 and is a leading brand in dietary supplements, food and beverages, personal care products, skin care and cosmetics, household products and water treatment system.
With DXN upholding their business concept of one world, one market, one mind, there are over 16 million registered distributors worldwide under their network. DXN is one of the leading coffee direct sales companies with a revenue as high as $902 million in 2022 and 2023 consecutively.
CEO: Armand Puyolt
Country: USA
Founding Year: 2016
Annual Revenue 2023: $700 million
CEO: Armand Puyolt
Country: USA
Founding Year: 2016
Annual Revenue 2023: $700 million
Vida Divina is one of the youngest direct selling companies with a large variety of product categories and products. Founded in the year 2016, the brand has health and cosmetics, personal care and wellness, pet products, chemical free baby products and a wide range of coffee varieties under their label.
One of the premium direct selling coffee companies, Vida Divina has unique coffee blends that can cater to diverse customer choices based on their preferences. As a result, the brand has maintained a consistent growth and revenue of $700 million in both the years 2022 and 2023. The brand owned by network marketing experts Armand and Esther also focuses on delivering opportunities for home-based entrepreneurs to achieve their dreams and goals through the numerous coffee MLM opportunities.
CEO: Leow Soon Seng
Country: Malaysia
Founding Year: 1995
Annual Revenue 2023: $178 million
CEO: Leow Soon Seng
Country: Malaysia
Founding Year: 1995
Annual Revenue 2023: $178 million
One of the Malaysian multi-level marketing coffee companies, Gano Excel was founded in the year 1995. The brand with its prime focus on herbal and healthcare products is a global leader in the research, cultivation, production, and distribution, and marketing of world- class Ganoderma immunology products.
Gano excel also had a repeat revenue figure of $178 million in 2022 and 2023 respectively. The brand’s borderless business opportunity platform is a welcoming initiative to help individuals across the globe pursue their entrepreneurial dreams and achieve success.
CEO: Tom Mower
Country: USA
Founding Year: 2006
Annual Revenue 2023: $30 million
CEO: Tom Mower
Country: USA
Founding Year: 2006
Annual Revenue 2023: $30 million
Headquartered in the United States, Sisel International delivers natural health supplements, personal care, cosmetics, anti-aging and household products for its customers. Sisel stands for science, innovation, success, energy and longevity, which explains the brand motto of blending science and innovation together to deliver energizing products that offer longevity and success in life.
Sisel had a revenue share of $30 million in both 2022 and 2023 simultaneously through their Mower Mission, an initiative named to honor the brand CEO and co-founder Tom Mower, Jr.
CEO: Bernardo Chua
Country: Canada
Founding Year: 2008
Annual Revenue 2023: $25 million
CEO: Bernardo Chua
Country: Canada
Founding Year: 2008
Annual Revenue 2023: $25 million
One of the top MLM coffee companies and a notable name among direct sales companies in Canada, Organo was founded in 2008. Pioneers in beverages, personal care, and body care products, Organo has their gourmet range of coffee products with Ganoderma, a popular supplement that has antioxidant and anti-inflammatory properties.
Organo maintained its growth at $25 million in 2022 and 2023 with its innovative products and empowering strategies that aid the growth of distributors and customers in the network.
CEO: Ben Glinsky
Country: USA
Founding Year: N/A
Annual Revenue 2023: $5 million
CEO: Ben Glinsky
Country: USA
Founding Year: N/A
Annual Revenue 2023: $5 million
LiveGood’s range of vitamins and supplements combines advanced science and nutritional technology to deliver the most effective and result-oriented products. From bio-actives that can provide essential energy boost through multivitamins to organic coffee that can uplift mental health, LiveGood’s range of products are curated to cater to diverse customer needs.
Setting new and higher standards for coffee multilevel marketing companies, LiveGood blends functional mushrooms into their coffee range for faster and better results. As a result, the brand’s revenue stood sharp at $5 million in both years 2022 and 2023.
CEO: Paula Scarcella
Country: USA
Founding Year: N/A
Annual Revenue 2023: $3 million
CEO: Paula Scarcella
Country: USA
Founding Year: N/A
Annual Revenue 2023: $3 million
Heart & Body Naturals, as the name says, focuses on a health care and personal care range of products, that are organic, rich in nutrients, and GMO-free (a certified product or food that does not contain genetically modified organisms (GMOs). HB’s advanced cognitive formula coffee concoctions are developed to improve brain functions taking the coffee business to a whole new level.
The $3 million revenue that HB Naturals has been generating in the year 2022 and 2023. This is an example of the brand’s consistent formulas in developing products and value-driven strategies like 60 days ‘Buy & Try’ guarantee which puts customers at the forefront of their brand journey. The company is also ranked among the top MLM weight loss companies, highlighting its growth.
For the effective results of coffee in rejuvenating and refreshing mind and body, the scope of direct selling coffee business is sure to rise in the coming years. Innovative blending of natural ingredients and minerals into coffee has become a new trend which delivers brain boosting effects and memory power of people from all generations.
Understanding the coffee market isn’t a task, but reaching the right audience with diverse coffee concoctions could be one, for the numerous options available in the market. However, the steady revenue statistics in the past two years show that the industry need not worry about a decline in growth but can alter its strategies to accelerate growth and success in the coming years.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don’t reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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Vandana is an experienced technical marketing communications expert with a demonstrated history of working in the direct selling industry. Skilled in research, writing, public relations, and multimedia content, she is keen on exploring all that is new. Vandana keeps herself updated with the latest trends and innovations in the industry from time to time through rigorous research and analysis. A journalist by profession, she is driven by how the industry is rapidly transforming to new levels involving every generation.
Vandana is an experienced technical marketing communications expert with a demonstrated history of working in the direct selling industry. Skilled in research, writing, public relations, and multimedia content, she is keen on exploring all that is new. Vandana keeps herself updated with the latest trends and innovations in the industry from time to time through rigorous research and analysis. A journalist by profession, she is driven by how the industry is rapidly transforming to new levels involving every generation.
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Asset management titan BlackRock’s head of exchange-traded funds (ETFs) reportedly says that demand for Bitcoin (BTC) and Ethereum (ETH) ETFs is only just beginning to scratch the surface.
According to senior Bloomberg ETF analyst Eric Balchunas, BlackRock executive Jay Jacobs says the asset management titan is now focusing on its BTC and ETH ETFs due to the demand they’re receiving rather than launching altcoin ETFs.
“We’re really just at the tip of the iceberg with Bitcoin and especially Ethereum. Just a tiny fraction of our clients own (IBIT and ETHA) so that’s what we’re focused on (vs launching new altcoin ETFs).”
At time of writing, the data shows that BlackRock’s iShares Bitcoin Trust ETF (IBIT) has $54.38 billion in net assets while the firm’s iShares Ethereum Trust ETF (ETHA) has about $3.84 billion. Both ETFs launched earlier this year, with IBIT making its debut in January while ETHA rolled out in July.
IBIT is trading for $57.80 at time of writing while ETHA is moving for $29.71.
Balchunas also reports that Mike Venuto of the Tidal Financial Group – a leading financial services and ETF investment platform – says that Bitcoin is becoming increasingly intertwined with options strategies.
“We have people coming to us all the time trying to pitch ‘Bitcoin + something else’ ETFs… Every options strategy you can think of is going to be tied to Bitcoin, Nvidia, Tesla and MicroStrategy in ETFs. It’s coming.”
The top crypto asset by market is trading for $101,895 at time of writing, a fractional decrease on the day.
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