by on 4th Mar 2025 in News
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 4th, 2025) announced the launch of two creative solutions within its Flight Control platform: Dynamic Fonts and Automated and Dynamic Video Subtitles.
These innovations empower global advertisers to streamline creative workflows, accelerate speed-to-market, and deliver personalised messaging to localised markets with unprecedented efficiency, garnering an average 2x speed-to-market increase by global enterprise retailers.
Dynamic Fonts: Ensuring visual consistency across languages: Clinch’s first-of-its-kind Dynamic Font feature is unique in that it seamlessly supports the perfect representation of styled fonts for non-latin languages (e.g. Chinese, Japanese, Korean) in both display and video ad formats. This is a major challenge, as those languages are rich and heavy in glyphs, making it very complex and challenging to deliver with standard ad serving techniques, while keeping the ad within the acceptable weight boundaries. By integrating multiple languages into a single creative template and serving the appropriate language-specific font in real-time, the feature drastically reduces duplication, lowers production costs, and accelerates speed-to-market. Flight Control’s Ad Builder automatically adjusts fonts based on serving scenarios like geo-location and browser language settings, ensuring visual consistency and operational agility across different markets.
Automated & Dynamic Video Subtitles: Maximising engagement with accessible video content: Recognising the soaring demand for video content and the importance of subtitles for maximising engagement, Clinch has launched a new automated solution for video subtitles. Advertisers can now overlay subtitles in multiple languages within a single creative template, with the correct language subtitle served based on targeting factors such as geo-location and device settings. This dynamic automation eliminates production bottlenecks, guarantees consistent brand messaging, and ensures accessibility for viewers worldwide.
“At Clinch, we understand the challenges multinational brands face when scaling creative content for global audiences,” said Ram Alon, VP of product at Clinch. “These new features directly address those pain points, providing our clients with the tools they need to break down language barriers and maximise the impact of their campaigns.”
These advancements represent a major step forward in omnichannel advertising efficiency, allowing brands to scale their global ad campaigns more effectively while ensuring a seamless, personalized experience for viewers across different languages and markets.
Key Benefits for Global Advertisers:
Ad TechOmnichannel
Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards
ABC Bourse Reports a 10% Increase in Programmatic Revenues with Opti Digital’s Solution
AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships
Get the latest ExchangeWire news delivered straight to your inbox.
English